I have a customer I like to refer to as "The WordPress Worry Wart."
Why?
Because his WordPress website is the hub of his whole business, product range, brand, and online presence. All of this seemed reasonable five years ago. But the bigger he grows, the more he depends on it all operating, and the more his revenue is connected to the software, the more vulnerable he feels, the more his business is at risk of being demolished by a jealous hater or hacker, and the more he worries about it.
However, I can't say I blame him for the concern.
WordPress, in my opinion, is a tremendous benefit for internet marketers. It's unrivaled in terms of simplicity. And I've been using it for years, and I still use in some projects. However, it has a slew of security issues, owing to the fact that it is the most used platform and hence the most targeted by hackers.
If you're a mother blogger who does it for enjoyment, it's not a huge issue.
But what if WordPress is the lifeblood of your company?
It is unquestionably an issue.
And the reason it's an issue is because of all the security "holes" it contains, which must be filled in and fixed on a regular basis. And my customer is terrified (rightly so!) because he goes in and modifies it, and then his server fails. He's had it happen a few times when he's upgraded a plugin and everything just falls apart. This isn't a criticism against WordPress; it's just the way software works. I've seen it happen while serving in the Navy as a Nuclear Engineer and as a software engineer for Encyclopedia Brittanica, where I oversaw a $12 million budget.
So there's this apprehension he has about WordPress.
It's meant to be straightforward, and it is. However, with many plugins and security patches, it's not always possible to manage an ever-growing and eer-expanding firm in perfect harmony.
What is the solution?
Apps for mobile devices.
Mobile applications, in my perspective, are Web 3.0. And if businesses want to be competitive in the next five to 10 years, they'll need some type of app. They don't have many, if any, of the security issues that web-based content management platforms do. Because everyone has their phones with them all the time and everywhere they go, they make consuming material extremely simple. And numbers don't lie, whether one likes it or not. According to the most recent statistics, the typical individual uses their phone 2,617 times each DAY. Even when eating, driving, traveling, exercising, dressing, shopping, waiting for appointments, sleeping, or in the toilet, they are constantly within 3 feet of their phones. That's why smartphones account for more than 70% of digital content consumption. And 92 percent of the time, individuals are using a mobile app on their phone.
That implies that your consumers are present there.
It doesn't rule out the possibility of using WordPress or an HTML website for certain of your company's demands.
But, when it comes to content consumption, why not go where they're already going and do it in a way that's safe from the hackers who are constantly attempting to bring down excellent businesses?
When a mobile app is set up and maintained appropriately, the evil forces that assault WordPress and other popular content management platforms aren't really an issue. While developing and maintaining a mobile app can cost tens of thousands of dollars, my Learnistic software allows your company to have its own mobile app for less than the cost of your monthly cable bill.
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